Foxse is a new cosmetic brand targeting feminine in general. The main purpose was to obtain a sophisticated, chic, and glamorous brand that reflects femininity and luxury, but also bring you quality, inspiring and innovative products.

Logo design is clean, simple, and text-based (typographic), yet with a modern feel.

The color palette is a mix of pink, purple, blue, and mint pastels. Pastel colors are subtle on the eye and deliver a range of emotions like calmness, peace, and satisfaction.

Pairing pastels with more saturated versions of the same color is a great way to add depth to an otherwise simple color palette. Primary pastel pink with accents (pastel purple, mint, blue) makes the branding feel more inclusive and universal. The overall look is subtle but powerful, calm, and sophisticated.

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